Real Reviews vs Fake Reviews: How to Tell

Many customers ask us: "How do you tell if a review is real or fake?"

Actually, real reviews often look fake.

Customers are lazy — not surprising, considering most of our customers are too lazy to study themselves 🤣. Their comments are so succinct they look almost fake.
AI-assisted — when asked for reviews, customers often use AI to help write them, so the results look AI-generated even though they're from real users.
New accounts — most customers don't have a Trustpilot account and have to register just to leave a review. So you see reviews from newly created accounts.
Throwaways — many don't want to use their real Reddit accounts, so they use throwaways. This is understandable.

Check if there's a full-blown case study or success story that ends in a review (that may still look fake).

The real customer journey: first contact → exam details → score achieved → review left. This complete trail is the best proof of authenticity.

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